Home Selling Success Telesummit

  

Attention Homeowners, Realtors, Real Estate Agents, Real Estate Investors, and anyone who’s trying to sell a house in TODAY’S Real Estate market and are willing to do WHATEVER it takes to get it SOLD!  

Are you considering selling a property soon, but concerned about how long it will take?

Have you been trying to sell a property, but haven’t had much luck getting it sold?

Are you ready to stop blaming the economy for your property not selling and do whatever it takes to get the results you want and need?

Well then…this telesummit is exactly what you need to open your eyes to a new approach to home selling!

This goes WAY BEYOND posting to MLS, announcing your listing at the local broker’s tour and the dreaded B-O-R-I-N-G open house! Whether you’re a homeowner, a novice real estate agent or even a seasoned real estate sales professional, you are guaranteed to learn new tips and strategies to make your properties STAND OUT from the crowd and magnetically draw buyers in. 

We have gathered some of the most innovative thought leaders and creative marketing strategists around who will show you exactly what works in creating irresistible, market ready homes that SELL! 

Overview of the Telesummit

On Day 1, we kick off the event by Setting the Foundation for a Successful Home Sale. Our featured experts will be sharing with you the most important things to do as soon as you’re considering putting your house on the market. Skip these and you’ll waste time, valuable initial traffic and money.  

Alice T. Chan

Professional Home Stager & Home Selling Strategist; Creator & Host of the Home Selling Success Telesummit  

5 Steps to a Home Selling Breakthrough…How to Take Matters into Your Own Hands and Create the Results you WANT and NEED!  

You’ll Learn:  

• How to Set the Foundation for a Successful Home Sale
• How to Design a Truly Irresistible Home
• How to Tap into Alternative Strategies to Avoid Losing a Sale
• How to Leverage Social Media to Gain the Visibility your Listings Need
• It’s Showtime! How to turn the Ordinary into the Extraordinary

As a Professional Home Stager and Home Selling Strategist, Alice T. Chan has consulted on millions of dollars worth of real estate sales and was the one who provided the creativity to convert them into gold! Alice delivers high-impact, low-cost, customized home selling strategies for turbo-charging properties at all levels to incredible home selling profits. Having prepared and sold four of her own personal residences, two before becoming a professional home stager, Alice fully understands all perspectives of the home selling process. Her experiences are what inspired her to create the Home Selling Success Formula, which teaches real estate professionals (and their home seller clients) who are willing to do whatever it takes to get their listings SOLD, enjoy massive results. To receive ongoing tips and strategies and Alice’s FREE 8-part series, “8 Steps to Creating an Irresistible, Market Ready Home that SELLS”, subscribe today at www.AliceTChan.com. Alice also shares resources with other staging-preneurs on how to design their own successful home staging business at SuccessfulStagingBiz.com and through her award winning ezine “Set the Stage for Your Success“.  

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John Villella

Licensed Professional Building Inspector and owner of All Pro Home Inspection & Household Environmental Services, Ltd. 

The Secret Weapon You Need to Avoid Killing Your Home Sale  

You’ll learn:  

 

All Pro Home Inspection specializes in Home & Commercial Inspections for home buyers, sellers, owners, insurance companies, lenders, educational institutions, and government housing organizations in the western New York area. John’s consulting services provides education and guidance and in some cases saves his clients hundreds, if not thousands of dollars. John’s 25+ years of experience in construction coupled with over a decade as an inspector makes John a regular guest speaker for television shows such as the Lester Robinson ABC’s of Insurance Show, the NABE Show and the “Ask the Pro” radio show. John authors articles for The Home Review and the About the House newsletters along with various blogs. John regularly teaches and is a professional member of several associations including the National Association of Certified Home Inspectors and the Environmental Solutions Association. He’s been called as an expert witness and provided testimony in several court cases involving Structural Issues, Water & Microbial Infestation, Builder Negligence, Home Inspectors Errors and Omissions, and Insurance Losses.  

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Karen Shaefer

Founder, APSD; The Association of Property Scene Designers and Director of “CME” Certified Marketing Expert Program for Real Estate Agents to Sell Listings in 30 Days or Less.  

7 Ways to Create the Magic in Your Home, Property or Listing to Guarantee the Sale in 30 Days or Less  

This is the perfect call for Sellers that want to transact fast for the most amount of money, for agents that understand the power of turning their listings quickly, investors that are in the market to turn over inventory without additional days on market and for Home Stagers that know how to effectively stage to sell in order to get more bookings!

You’ll learn:  

• How to define the 7 key elements to selling in 30 days or less at Full Market Value.
• How to bring 50-300 people to your Open House Event
• The 1 Secret Ingredient to Getting Thousands of Dollars of Free Advertisement
• And so much more!

Karen Schaefer is a nationally recognized Leader in the Home Staging Training and Real Estate Marketing Industries. She is known for revealing Creative and Effective Business Strategies that help substantially Grow Home Staging Companies and for Outrageous Marketing Techniques that sell Properties and Listings in 30 days or less. She has also been a professional actor. Having been in movies with actors such as Bruce Willis, Sarah Jessica Parker and James Woods. In addition, she has worked hand in hand with famous designers such as Oscar de la Renta and Marc Jacobs. Karen credits her world renown staging and marketing expertise to her experience in the movie and fashion industries where they truly create magic in order to help the customer fall in love with what they see.  

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On Day 2, we will continue to the journey to a successful home sale with featured experts who will show us how to increase the value of your properties. This is what’s going to help you position the property so that price is not the #1 decision making factor. In fact, do this right and your buyers will be justifying to themselves and their spouses why they have to have your house.  

Lori Gilder

CEO and Founder of Interior Makeovers Inc. and LoriGilder.com.  

How to Remodel Homes For Re-Sale and Get The Biggest Return On Investment 

 You’ll learn:  

• which home improvement projects will add the most value to your home
• which home renovations are the best to tackle this year in light of the current market trends
• how to choose a color scheme that speaks to your buyer
• what “Must Have” trends will make buyers fall in love at first sight
• the 3 Design Strategies that will set your home apart from the rest

Lori is an Award winning Architectural Interior Designer to Hollywood’s elite and is dedicated to providing her long list of clients with a unique set of design standards and expert guidance throughout the home renovation process. Lori has been a featured winner on HGTV’s “Designers’ Challenge”, has appeared as a guest designer on “Designing For The Sexes”, and is asked regularly to contribute to HGTV.com. Her work has also been published in various Design Publications such as California Homes, Spaces Magazine, and Distinctive Kitchen Solutions just to name a few. Lori has designed a multitude of residential and commercial projects throughout the US, Canada and Mexico. Homeowners throughout North America turn to Lori’s newsletter DESIGN LINE, and her blog, DiaryofaRenovation.com to help them move from the typical stress and anxiety of the redesign process to a place of excitement and joy. Lori is known for her expertise in designing and creating luxury home environments that are more comfortable, more satisfying and more rewarding. Her clients share that Lori’s greatest asset comes from her design philosophy of maximizing every inch of your home with precision planning, and customizing it to fit your true style of living. Lori feels this is the most important element in realizing a homeowners’ dream.  

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Shell Brodnax

President/CEO of Real Estate Staging Association  

Using Home Staging As a Marketing Tool to Sell Your Home   

You’ll learn:  

• What home staging is and why home staging helps sell homes
• Who benefits from home staging
• How important it is to prepare your home for sale before you list it
• How to choose the right home stager to help you get your property sold quickly

Shell Brodnax’s background in creating and managing departments for large corporations, led to her involvement in the staging industry. Having assisted many home stagers in the field of developing and growing their business she understands the importance a trade organization has for the home staging industry. As a result, she founded the Real Estate Staging Association. With over 1,000 members, stagers across the country now have resources immediately available to them. She developed the Staging Career Center as a means to further assist the industry and help home stagers grow vibrant, profitable businesses. The trade association for professional home stagers was named as Finalist in the Best Executive – Non-Profit or Government – Up to 100 Employees category in the 6th annual Stevie Awards for Women in Business. More than 1,100 entries were submitted this year for consideration in 54 categories, including Best Executive, Best Entrepreneur, and Best Community Involvement Program.  

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Professional Home Stager Panel

How to Gain the Competitive Edge Your Property Needs to Get it SOLD!

You’ll learn:  

• What’s happening in the real estate market in different parts of the country
• What impact home staging has on the home selling process
• The top mistakes home sellers and realtors make when selling a property and how to avoid them
• Why some homes are not selling
• Why some trends should be avoided at all costs
• and so much more!

Ashley Whittenberger

Principal and Owner of Interiority Complex.  

As one of our featured Home Staging Experts, Ashley will share with us about how important it is to package your property to sell without exception and provide particular insight into the Houston/Austin, Texas area.  

In 2002, Ashley Whittenberger combined her love of interior decorating, her expertise in real estate with her entrepreneurial spirit, and began her first company. Today, her Austin based company, Interiority Complex, LLC has grown from a one-person shop-at-home business to a successful company and managed team of talented stagers and designers. In 2009, Ashley began expanding her company through the Interiority Complex Network, and now Interiority Complex Certified Design Therapists serve up creative and affordable design ”therapy” to decoratively perplexed clients across the country. When she’s not helping clients, she spends her time writing, teaching, training and consulting through The Interiority Complex University, a sister company of Interiority Complex, which launched in 2008. You can learn more about Ashley and her company at www.myinterioritycomplex.com   

 Pam Christensen 

Founder and owner of Staging for Charisma, LLC.   

As one of our featured Home Staging Experts, Pam will share with us about the importance of creating the best first impression to get houses sold and provide particular insight into the Seattle, Washington area.  

With over 25 years in the IT field as an analyst, project manager consultant and VP, Pam is as at home with technology as she is with creating a warm welcoming first impression for her staged homes. All of her life she has dreamed of starting and owning a business but until she found staging didn’t really know what she was destined to do. She started staging her own homes as a part time real estate investor and found her passion and talent in staging. Pam has staged millions of dollars in real estate and so far in 2010 her average time on market is 23 days, not bad for a down market! Pam is an internationally experienced speaker proficient in reaching large and small audiences. She is passionate about helping her clients be successful and create a fabulous first and lasting impression.  

Roslyn Ashford

Founder and CEO of ra reDoes rooms, inc.  

As one of our featured Home Staging Experts, Roslyn will share with us about how important it is to allow your property to tell ITS story rather than YOUR story and provide particular insight into the Washington, D. C. area.  

Roslyn has always been intrigued with fabric and design, stemming directly from an early exposure to fabrics, sewing and decor from her maternal grandmother, mother and aunt. She began her business six years ago, after a 9 year career at Fortune 100 company, and transitioned into learning staging techniques as a staging team member of a successful local realty company. Since then, Ashford has worked with home owners and realtors directly, specializing in staging vacant homes and condos, mostly in Maryland and DC. ra reDoes room’s staging motto “Let Us Manage the Staging, While You Manage the Sale!” describes the company’s ideal partnership of providing home staging services to smart realtors and savvy homeowners.  

Laura Kakoschke

Founder of Hunter Lake Home Staging and Design  

As one of our featured Home Staging Experts, Laura will share with us the importance of providing buyers with a turn key property with particular insight into the Alberta, Canada area.  

After about 10 years of employment with the provincial government, Laura decided to retrain and do something she could be passionate about. As a home stager, she is able to pursue her lifelong love for design, meet a wide variety of interesting people and truly help them transform their homes before listing. Laura has staged occupied and vacant houses from humble starter condos to a 2.4 million dollar executive home. For Laura, nothing beats the thrill of hearing back from delighted home owners when their houses sell very quickly and for top dollar. Even though Staging is still a fairly new concept in Canada, Laura stays busy on a weekly basis while homeschooling and being a mom to 3 boys.  

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On Day 3, you will learn about out-of-the-ordinary strategies to help secure the sale. The economy has been through the ringer the last couple of years. Even though we’re in “recovery”, there’s still a lot of other factors that work against us like the strict lending rules. Our featured experts will share with us alternative tips and strategies to obtain the results we need.  

Kathryn Weber

Feng Shui Expert, Publisher of The Red Lotus Letter Feng Shui Ezine, and syndicated newspaper columnist  

How to Improve the Energies in Your Home and Make it More Appealing to Buyers
Feng shui works on both tangible and intangible energy — that special AR (“Ahhh Response”) a prospective buyer has the moment they walk into a comfortable and attractive house. That’s the intangible energy. Feng shui can help you improve intangible energy to make prospective buyers immediately, and favorably, respond to your house — making them more inclined to buy it.  

During Kathryn’s interview, you’ll learn:  

• how to find out where there is energy (and buyers) being “pushed” away
• what feng shui fallacies could be killing your sale
• how to identify key areas in your home’s feng shui that could be sabotaging the sale
• tips and tricks for sales flyers and
• little feng shui details that make a difference in the way buyers react to your home and make them remember your house long after they’ve forgotten all the others

Kathryn is one of the leading experts in feng shui on the Internet with her Alexa-ranked and world recognized feng shui e-zine (Internet newsletter), that focuses on feng shui for wealth. Kathryn Weber is trained in classical Chinese feng shui. She has studied and trained with feng shui masters in Asia and has over 19 years of feng shui application, practice and professional consultation. She is often called on by media to explain the practice of feng shui in her witty, no-nonsense style. Her knack for taking esoteric eastern concepts and interpreting them for western sensibilities and interiors is her hallmark. This ability helps Kathryn make this thousands of years old practice more approachable and down-to-earth for the everyday person. Kathryn has been featured in national and international publications such Seventeen, First for Women, Faces, Conceive, Natural Health, Martial Arts Professional, Asia Pool and Spa magazines, among others, and on radio and is a popular teleseminar and speaking guest. She is a monthly guest for “Feng Shui Saturday” on KLWN in Lawrence, Kansas.  

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Shashank Shekhar

CEO of Arcus Lending and author of the LendingExpertBlog.com  

How To Sell Your Property Despite Today’s Volatile Lending Environment  

You’ll learn:  

• how the current lending environment affects home sales today
• the biggest challenges facing home buyers, which ultimately affect home sellers and how to combat these challenges
• what factors should be taken into consideration when evaluating offers for their viability
• what alternative lending choices are available when traditional financing is not an option
• what other valuable resources should you tap into to ensure a successful home sale

Shashank Shekhar has an MBA in Marketing and is widely regarded as “SF Bay Area #1 Mortgage Expert”.  Shashank is the author of the book “First Time Home Buying 101” and is currently writing his next book “Real Estate Unleashed”. He is also the author of highly praised mortgage blog – LendingExpertBlog.com. He has trained thousands of real estate professionals on the topic of Lending, Real Estate and Social Media. Shashank has been featured on Pen TV, KCBS, Blog Talk Radio and the SF Examiner. Shashank’s more than 9 years of lending business experience includes working for GE Money in mid level management. He is currently the CEO of Arcus Lending a mortgage brokerage company that he founded in 2008.  

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Ginger Faria is a real estate and mortgage broker and owner of GSL Mortgages, Inc.  

We are honored to have Ginger join our panel of experts and share about “Tapping into Creative Selling Strategies when Traditional Methods are Tapped Out” 

 As a real estate investor in apartment homes since 1994, a mortgage broker, and a Realtor, Ginger will be revealing how to unlock creative ways to finance a new home, and command top dollar by creative financing if you’re selling.   

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On Day 4, it’s all about the buzz! So you’ve set the foundation, increased the value of your property, even have back up plans in place, now it’s time to tell the world that this amazing property is available. How do you do that? Our featured experts will share some of the most cutting edge strategies with you…  

James Dwiggins

Chief Strategy Officer of Realty World Northern California & Nevada.  

Why Video is the Future of Online Real Estate Marketing  

You’ll learn:  

• how important video is to the seller (especially younger sellers)
• how to present it as an agent
• how to deploy it from a “Big Brokerage” standpoint, and
• what kind of pricing will attract agents into using it

As the Chief Strategy Officer for Realty World Northern California, Inc., he is responsible for implementation of new technologies, marketing and advertising that the company deploys to its offices and associates, as well as the strategic positioning of Realty World in the real estate industry. Prior to joining Realty World, James was Co-Founder and Vice President of Sales for VREO, Inc., developer of agent and enterprise level real estate applications for the web and biometric signature software for paperless transactions, is a well-recognized real estate software company and has won many awards for their innovative technologies. Prior to VREO, James co-founded USA Virtual Tours where he was Vice President of Sales and responsible for the company’s rapid growth. Throughout his career in the real estate sector, he has consulted with numerous top real estate companies in the United States and has been responsible for the development of many advanced technology solutions.  

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Shashank Shekhar

CEO of Arcus Lending and author of the LendingExpertBlog.com  

Effective Online Marketing Strategies Guaranteed to Boost Your Home Sale
  

Shashank Shekhar has an MBA in Marketing and is widely regarded as “SF Bay Area #1 Mortgage Expert”. Shashank is the author of the book “First Time Home Buying 101” and is currently writing his next book “Real Estate Unleashed”. He is also the author of highly praised mortgage blog – LendingExpertBlog.com. He has trained thousands of real estate professionals on the topic of Lending, Real Estate and Social Media. Shashank has been featured on Pen TV, KCBS, Blog Talk Radio and the SF Examiner. Shashank’s more than 9 years of lending business experience includes working for GE Money in mid level management. He is currently the CEO of Arcus Lending a mortgage brokerage company that he founded in 2008.  

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On Day 5, it all comes together. You’ve followed the formula and now it’s showtime! and in real estate, that’s the open house. We are redesigning this old school marketing strategy and turning it into the party that everyone wants to be invited to. Do this correctly and you can literally have your buyers selling each other on the property…our featured experts will share how you can do just that! 

Marley Majcher

CEO of The Party Goddess! 

Creating that Wow! Factor for your Open House! 

Marley is known for throwing fabulous parties for celebrity clients. She will share with us how to treat traditional open houses like a party and turn an “ordinary” event into something “extraordinary” and memorable to attract more buyers.   

Marley Majcher is the CEO of The Party Goddess!, a nationally acclaimed full service event planning and catering company that originates all aspects of large scale functions including menu planning, cuisine preparation, prop styling, floral design, furniture and accessory rentals, staff hires and music. Since the company’s beginnings in 1992, her client list has included Earthlink, Cedars-Sinai, Georgetown University, Art Center College of Design, and Whole Foods Market. Majcher has also produced notable events for the Hollywood Bowl, the Critics’ Choice Awards, luxury car manufacturers Porsche and Rolls Royce’s Bentley brand as well as celebrations for Britney Spears, Jennifer Love Hewitt and Ross McCall, Pierce Brosnan, Katherine Heigl, Snoop Dogg, Ali Landry and Cesar Millan (Dog Whisperer). From understated elegance to rock star fabulous, Majcher is known for creating the most well talked about parties of the year. As a regular on air contributor to the nationally televised Fox and Friends program and with appearances on Entertainment Tonight, CBS Morning News in Los Angeles, HGTV, KABC – Los Angeles, E!, The Wedding Channel and MTV, Majcher is the expert that people turn to for all things entertaining. Her articles have been featured in such publications as The Wall Street Journal, Fortune, In Style Weddings, BusinessWeek, Entrepreneur Magazine, The Robb Report, OK! and Us Weekly She has done guest spots on various radio programs such as Martha Stewart’s Sirius Radio show and has contributed to several books.   

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Gayle Jussel

Design Specialist and owner of Enhance Your Home.  

How to Increase the Visibility of Your Properties while Creating Winning Partnerships 

During Gayle’s interview, you’ll learn: 

• Who or what make the best partners
• How to create quadruple “win” partnerships.
• How to leverage these strategic partnerships to increase the visibility of your properties

Gayle Jussel, the “Residential Illusionist,” currently lives in Northern Illinois with her military husband, Phillip whom she met when she working with the U.S. Army. The Military has moved them an astounding 12 times! Making a home in so many places has given Gayle hands-on, real-life experience in home decorating. Each of her new homes were vastly different, giving her plenty of opportunities to experiment with a wide variety of decorating styles. She has also become an expert at de-cluttering and packing. Armed with a background in Theatre, costume & set design, and an affinity for decorating, Gayle was inspired to pursue a more formal education and training in Staging and Redesign. Gayle holds several prestigious designations including Certified Staging Specialist (CSS), Certified Redesign Specialist (CRS), and RESA-Pro. Since starting her own home staging business, Gayle is able to use her well honed de-cluttering, packing and decorating skills to help her clients prepare their houses to sell. 

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Alice T. Chan

Professional Home Stager & Home Selling Strategist; Creator & Host of the Home Selling Success Telesummit   

Looking forward…How YOU Can Take Every One of Your Properties or Listings from UNSELLABLE to SOLD! 

As a Professional Home Stager and Home Selling Strategist, Alice T. Chan has consulted on millions of dollars worth of real estate sales and was the one who provided the creativity to convert them into gold! Alice delivers high-impact, low-cost, customized home selling strategies for turbo-charging properties at all levels to incredible home selling profits. Having prepared and sold four of her own personal residences, two before becoming a professional home stager, Alice fully understands all perspectives of the home selling process. Her experiences are what inspired her to create the Home Selling Success Formula, which teaches real estate professionals (and their home seller clients) who are willing to do whatever it takes to get their listings SOLD, enjoy massive results. To receive ongoing tips and strategies and Alice’s FREE 8-part series, “8 Steps to Creating an Irresistible, Market Ready Home that SELLS”, subscribe today at www.AliceTChan.com. Alice also shares resources with other staging-preneurs on how to design their own successful home staging business at SuccessfulStagingBiz.com and through her award winning ezine “Set the Stage for Your Success“. 

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Yes Alice, I’m ready to learn and willing to do WHATEVER it takes to get my house and listings SOLD!

 

Here’s what I get…

• A beautiful package of the entire Home Selling Success Telesummit series in a lovely binder mailed right to my door which includes:

  • audio CDs of all the interviews
  • printed transcripts of each of those same interviews, including class notes

PLUS, I will also receive these a Fabulous Goody Bag full of these FREE Gifts! 

• Marketing & Staging Checklist  from Karen Schaefer and APSD
• How to Avoid the 15 Most Common Decorating Mistakes and 15 Money Saving Strategies When Planning For Your Home Renovation from Lori Gilder, CEO and Founder of Interior Makeovers Inc. and LoriGilder.com
• The Consumer’s Guide to Real Estate Staging from Shell Brodnax, President/CEO of the Real Estate Staging Association® (RESA®) 
• The 7 Deadly Feng Shui Mistakes You Must Know from Kathryn Weber, Feng Shui Expert and Publisher of The Red Lotus Letter Feng Shui Ezine 
• The Online Home Staging Guide from Ashley Whittenberger of the Interiority Complex

Total Package Price:  $197…Results:  PRICELESS!!!