Effective Home Staging Tip Series #8 - It's Showtime: Turn the Ordinary into the Extraordinary!

Now that you’ve followed the step-by-step instructions and created that irresistible, market ready house, what’s next? Well, it’s SHOWTIME!!! In real estate, this is the open house.I know, I know…statistically, open houses don’t work. Only about 1% of houses seem to be sold because of an open house. Well, if that’s true, then why do realtors around the country continue to hold them? Realtors have broker’s open houses specifically for realtors to preview properties that have been listed with the hopes that they’ll see a house that would fit one of their client’s needs. The same is true for public open houses. The goal is to get people in to see the property and whether it’s a fit for them, their friend or someone else, it’s the visibility that you’re looking for. Overall, the concept is great, it’s the execution that needs a little help.Look, we’ve all attended an open houses a time or two right? What’s the usual m.o.? A couple of signs in the neighborhood, maybe a balloon by the front door? Upon entry, you either have an agent who completely ignores you or else they stalk you around the house pointing out every room – as if you couldn’t figure out that that was a kitchen, and next to it is the bath…c’mon!!! I’m being facetious, but you don’t need a tour guide, what you need is a host – a fabulous party host! Turn your ordinary open house into the event that everyone wants to be invited to. I love parties. I especially love theme parties. You’ll see in my system that I love to carry themes throughout my staging. If your goal is to get your house seen, invite people to come and give them an incentive to come. Think about how you can tie the time of year, a holiday, or an event to your party and really add some sizzle to the whole mix.For an investment property that my husband and I were selling, we created a HUGE campaign around our open house and in my self-guided program, the “Do-It-Yourself Home Buyer Attraction System,” I will share with you how we got hundreds of people to come through the property. Consider this, if you had just one person who was truly interested in buying the house while visiting the property during your open house event, do you think they may be a little more “motivated” to put in a competitive offer when they see how many other people are viewing the house. There’s a higher perceived level of interest due to the traffic at the open house.If you're ready to do whatever it takes to get that unfair advantage needed to survive in today's real estate market, I invite you to get on our priority guest list to learn how you can access our “Do-It-Yourself Home Buyer Attraction System” TODAY and learn step-by-step how to create your own irresistible, market ready home that SELLS!