Effective Home Staging is Achieved by Designing a Lifestyle that Appeals to the Property's Target Market - Part 1 of 2
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We all know that Home Staging is the art of decorating a home to sell quickly and for top dollar. It is the most proven way to get the highest selling price for a property as you prepare it for sale. An important thing for both Real Estate Agents and Home Stagers to remember is that before you start the staging process, you need to do research about whom is most likely going to buy the house, otherwise known as the TARGET MARKET. Staging is not just about hanging up some art, sticking a tree in the corner and adding pretty pillows to the sofa. This seems to be the misconception sometimes. Haven't we all received phone calls from potential customers who tell us, "Oh, there's not much to be done. Just a few accessories will do the trick". That's someone who doesn't truly understand the psychology behind Staging. It's part of your marketing plan and should be very strategic. By knowing who the target market is, you will be able to design a lifestyle around that to appeal to that specific group of potential buyers and the real estate agent can design a marketing plan specifically to attract those same people. So, next time you're commissioned to perform "home staging magic" and transform a property into a marketable showcase, find out who the prospective buyer is. In other words, Where are they from? What is their background? What is their ethnic heritage? Do they have kids? Do they have pets? Do their parents live with them? Why is this important? Here are 5 reasons why:
1. You can cater the property to them.
2. You can draw immediate attention and instant appeal.
3. You can fix up the property faster and more economically.
4. The house will sell faster.
5. The sellers will save time and ultimately, money.
Other things you can do is: (to be continued...)
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