Communicating How Home Staging Helps Sell Homes in a Buyer's Market v. a Seller's Market
Heads up: I use affiliate links for my fave products. If you click and purchase, I may receive a small commission at no extra cost to you.
As the real estate market changes, Home Staging Professionals need to change their marketing message to match what the current climate is. Keeping your message current with today's events is very important. For the last few years, Stagers have been marketing home staging as a value added service that will help you "sell your home faster and for more money". In fact, anyone who has been in business for more than 3 years probably has success stories of properties that sold for hundreds if not, thousands of dollars above asking. Not to say that doesn't still happen today because I still hear of success stories like that if the property is priced right and properly prepared for sale. However, now that the market has shifted from a seller's market to a buyer's market, changing your marketing message to focus on how home staging will help you "sell your property faster" would resonate with your audience much more. Eliminating the emphasis on the "for more money" part would make sense and would be an added bonus when it does happen. Throughout your marketing efforts, remember to always keep in mind, what your customer wants to hear and tailor your solution to that. Repositioning your message to what's needed right now adds to your credibility and believability. Just like keeping your home staging designs fresh and reflective of current home fashions and color trends, the same is needed in your marketing message.
Subscribe to the Behind the Renovation Design Journal
Sign up to receive the latest home renovation tips, resources, and inspiration!
RELATED POSTS
